Craft
Anti-plastic
I retouch every frame I deliver. You'll never catch me doing it. That's the entire goal.
Look at most modern portraits and you'll see the same thing: skin sanded down to wax, pores gone, every line under the eyes filled, the whole face shifted a few degrees toward orange. Bodies pushed toward one generic shape. It photographs a person and hands back a mannequin that happens to resemble them.
I do the opposite. I keep the texture — pores, stubble, the line that shows up when you actually smile. I keep the shape you actually are. I clean up the temporary stuff (a blemish that won't be there next week, a stray hair, a distracting wrinkle in a shirt) and leave the permanent stuff alone, because the permanent stuff is you.
The edit is heavy, technically. It's just aimed at light and tone instead of erasing a human being. I'll deepen a shadow, hold a highlight, push contrast until the frame feels cinematic. What I won't do is make you look like a stranger who got eight hours of sleep and has no history.
Heightened, never fake. The best compliment I get isn't "you made me look amazing." It's "that actually looks like me — on a really good day."